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Written by stefan tornquist
October 18, 2020

Wonks Discussions – September, 2020

  • Invitation to the MMA’s Great Marketing Growth Debate series
  • Candidate posting in analytics and data product management
  • Job posting of data science opportunities (USA)
  • Discussion of the quantitative distinction between performance and brand advertising
  • Request for assistance in conducting market
… Read more

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Written by stefan tornquist
September 1, 2020

Wonks Discussions – August, 2020

  • The month began with a discussion of research concerned the quality of mail delivery in the US
  • Question on the share of surveys conducted online vs. phone, mail, in-person, etc.
  • Job listing long term project work out of London
  • Job
… Read more

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Written by stefan tornquist
August 8, 2020

Wonks discussions – July, 2020

  • Observation about the validation of ad testing through its impact on political races
  • Continued discussion of converting forecasted digital HH impressions to forecasted A25-54 digital impressions.
  • Call for content for The Attribution and Analytics Accelerator event (an event “born of
… Read more

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Written by stefan tornquist
July 9, 2020

Wonks discussions – Second half of June, 2020

  • Discussion of why digital lags CPG in measurement
  • Question on the percentage of total market research spend devoted to new product development and optimization
  • Thread on the actions taken by Apple to make IDFA opt-in and their implications
  • Wonkiest post
… Read more

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Written by stefan tornquist
June 15, 2020

Wonks discussions – First half of June, 2020

  • Discussion of whether the political market research world learned anything from 2016 predictions
  • Use of various providers to compliment or improve on US census data for population and demographic profiles
  • Active discussion of steps list members can take to identify
… Read more

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Written by stefan tornquist
June 8, 2020

Wonks discussions – Second half of May

  • What will office work look like for Wonks members and their organizations?
  • Request for information about a vendor who was able to track purchases via warranty information
  • Longer thread on asking employment questions during the pandemic
  • Request for information about
… Read more

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Written by stefan tornquist
June 3, 2020

Must watch list – Walking a Fine Line: Brand Messaging During the Crisis

From ResearchWonk Steven Millman, SVP, Global Research & Operations at Dynata, a webinar on the topic of the moment…the constantly shifting rules for brand messaging.

The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what … Read more

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Written by Rick Bruner
May 22, 2020

AI, Machine Learning and Attribution: Practical Application in Marketing at IAG

EDITOR’S CHOICE

A Research Wonks semi-exclusive, this deck is from a major brand advertiser, IAG, sharing powerful insights on how uplift modeling, with experiments, delivers greater confidence in what is working in their ad mix than propensity modeling with traditional … Read more

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Written by stefan tornquist
May 19, 2020

Wonks discussions – First half of May 2020

  • Spend pacing in display ad exchanges.
  • Job postings
  • Attribution best practices
  • County level COVID19 data
  • Author posting of article on the TV measurement landscape
  • Existing conditions in failure of early retail bankruptcies attributed to COVID19
  • Author posting of article analyzing
… Read more

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Written by stefan tornquist
May 19, 2020

Wonks discussions – Second half of April 2020

  • Request for information on HSN/QVC revenue by U.S. markets
  • Discussion of methodology in quantitatively understanding ‘table stakes’ vs ‘delighter’ in new product feature analysis
  • Report share – US national Coronavirus survey
  • Author’s post of opportunity for podcast panelists on topics
… Read more

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