Wonks discussions – April, 2022

There were a lot of insightful discussions on trending topics this month. In addition, we have four job openings and a list of upcoming events you don’t want to miss.

Topics ranging from measuring attention and project management platforms, here is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:
Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/

Upcoming Events:

  • ANA: 2022 ANA Digital & Social Media Conference, presented by Dotdash Meredith (Hybrid)
  • ANA: 2022 ANA Measurement and Accountability Conference
  • ARF: ARF Cross-Platform Measurement Council: Marketers Talk Metrics

Job Openings (3)

  • Ad Sales Research – CNN 
  • Director of Media Intelligence – Infillion
  • Measurement Product role – In Market 

Discussions, Updates, & Inquiries: 

  • Sources for targets to weight or project against 
  • A third-party source for overall survey response rates
  • A contact at LSN Global
  • Recommendations for a sample or panels for physicians
  • Recommendation for a project management platform, best for research projects
  • A client service contact at Medioocean 
  •  A source that can answer the question below – 
  • “When people sit down to watch TV, X% know what they’re planning to watch.”
  • Looking for guidance on how to ask about income across all countries.
  • List/Links to tender systems commonly used by bigger companies and/or government agencies in the US 
  • A research vendor in the OOH/DOOH ad space
  • Various approaches to measuring attention

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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