October was an exciting month! The latest episode of Measured Response is up, new events are listed, and our Wonks are busy as ever with engaging discussions and inquires. Here is a summary of some key topics members are talking about:
A New Episode of Measured Response
Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE Let us know what you think!
New Events Listed
Head over to our Calendar to learn more about these timely events:
- The Media Rating Council: “Demystifying the MRC’s Accreditation Process,”
- Masters of Brand Measurement – The 4 S’s of Brand Measurement
New Services Listed
- SmartML–Applied Machine Learning nerds for hire, based in NYC
Job Openings & Updates:
A message from Rick & Stefan – “…we encourage job posters to add your thoughts on the position by replying to the automated jobs posting.”
- Insights & Brand Retail Expert at Numberly
- Strategic Research Manager, Subtext (Sentient Insights) at Sentient Decision Science
- Marketing Content Writer/Copywriter (Contractor-position) at Facebook
Discussions:
- Highlighting October’s COVID-19 Forecast & Analysis
- Presenting COVID-19 Vaccine Hesitancy Analysis
- Working with NewtonX
Recommendations and Inquires:
Our fellow Wonks are looking for some suggestions–
- Current research on customer loyalty
- Optimal consumer insights offering
- Research focusing on the TV landscape in Australia
- Reviewed research from Fior Markets
- Recommendation on Social Influencer Campaigns
- Firms to do price elasticity study
- Writing help for audience research
- The best companies for reverse phone appending
- Preferred planning tools to better understand consumer insights and consumer media journeys
- The best way to attain a standard for product category hierarchies
- Partnering with a research company with experience in researching audiences ages 18-34
- Vendor suggestions to better understand specific behavioral data around mobile usage
Contacts at: YouGov, CivicScience, Apptopia, Amobee, NICE Satmetrix, mFour
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Let’s keep the conversations going! #Wonks #WonksDiscussions