Book Recommendations

Hello, my fellow Wonks! 👋

After seeing a lively discussion on book recommendations for marketing, advertising, and media (oh, my!), we have decided to list them all here in this blog.

Have you read any of the books listed below?📚 Head over to our Twitter and LinkedIn to continue the discussion! #Wonks #WonksDiscussions 

Marketing, Advertising, & Media Book Recommendations

  1. The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies by Les Binet
  2. The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying by Helen Katz
  3. Media Selling: Digital, Television, Audio, Print and Cross-Platformby Charlie Warner
  4. Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operationsby Ilya Katsov’s
  5. Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting (Foundations and Trends(r) in Information Retrieval)by Jun Wang
  6. Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagementby Martin Kihn and Christopher B. O’Hara 
  7. The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms by Craig Dempster and John Lee
  8. How Not To Plan: 66 Ways To Screw It Up by APG Ltd  

Book Recommendations