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March 30, 2022

Wonks discussions – March, 2022

This was an exciting month with trending topics and insightful discussions and inquiries. We have four job openings and a list of upcoming events you don’t want to miss.

Topics ranging from vendor recommendations and online advertising and Nielson, here is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/

Upcoming Events:

Job Openings (4)

  • Industry research lead – MMA
  • Product Analyst – Amex
  • Freelance Research – IAB 
  • Assistant- Sequent Partners

Discussions, Updates, & Inquiries: 

  • Wonks RampUp Happy Hour
  • A Consumer Insights Intern Opportunity
  • An emerging challenge facing AVOD/CTV- ads being streamed on an app that is not live on the TV
  • Discussion on the emerging challenge for online advertising and Nielsen, including internal cultural conflicts
  • Ideas for a US study for 15-17-year-olds. The study includes collecting phone numbers/ email addresses to invite participants to keep a week-long diary
  • An update from CoolTool
  • An inquiry for an updated source on average minutes of advertising per hour of content across video media 
  • Update – SMI Book Club: “Media Planning”
  •  An inquiry for an analytics/data science-based internship for summer 2022
  • Discussion on a company’s privacy counsel and data privacy office 

Recommendations for: 

  • Tech/ creative shops–that can facilitate interactive creative development/metrics 
  • A partner experienced developing frameworks, especially behavioral science around shopping behavior 
  • A vendor willing to do store visits
  • A contact at Samsung Ads
  • Contacts at Alchemer, Question Pro, Gutcheck, and Intellisurvey
  • Vendor partners for value prop research

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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Let’s keep the conversations going! #Wonks #WonksDiscussions 

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