We turned up the heat this August with insightful discussions and inquiries! Topics ranging from attribution studies to concept testing, here is a summary of some key topics members are talking about:

New Event listed:  Masters of Brand Measurement – How do you measure DEI Media Initiatives, moderated by Upwave

Job Postings (11): 

• (2) Media Planners, Digital Coordinator, and Sr. Programmer Buyer at NY Interconnect  
• Manager of Primary Research at OMG
• VP, Research, Attribution & Measurement at Prohaska Consulting
• Data/Digital Analyst – NCM: America’s Movie Network
• Standard Media Index (SMI) – Sr. Analyst. Advertising Insights
• Standard Media Index (SMI) Data Engineer 
• Freelancer – Research Coordinator  – ISO
• Triangulum Insights, Inc. – Research Manager

Looking for:

• Ways to track attribution without cookies
• Contacts at: Comscore, Nielson, GroupM, Oracle, Scorpio Partnerships, and Cynopsis
• Freelance marketing support 
• Firms that specialize in primary research, both qualitative and quantitative
• Research partners 
• Advice on conducting consumer insight
• Whitepapers on Asian-Americans media consumption behavior
• A tool for pulling down AppStore ratings
• Data on Canada CTV and online panel companies in Canada
• Third-party tools to build audience segments 

Discussions on: 

• Concept testing
• Creative and media parameterization 
• Global ad spend capabilities
• Attribution studies

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