Wonks discussions – August 2023

Hey, Wonks, we have a new look! Check out the recent changes to our site and the other news, marketing research topics, and more we discussed in August. Below is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and lively discussions. 

New Updates:

Discussions, Updates, & Inquiries: 

  • Copy testing solution for targeted creatives
  • Firms that provide weekly competitive impression delivery 
  • Purchasing vehicle owner data
  • Looking for data sets that target insurance ownership/potential ownership
  • Contacts at IRI
  • Vendors for attribution analysis linking Linear TV ad exposure for websites
  • Recommendations for online survey platforms
  • Short privacy statements
  • Influencer communities or panels for research

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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Let’s keep the conversations going! #Wonks #WonksDiscussions