Wonks discussions – August 2023
Hey, Wonks, we have a new look! Check out the recent changes to our site and the other news, marketing research topics, and more we discussed in August. Below is a summary of some key topics members are talking about:
LinkedIn Posts and Updates:
Follow our LinkedIn page for updates, episode announcements, and lively discussions.
- New Whitepaper: Spotlight and Floodlight Reports: Advertiser Category Trends
- 2023 ANA Data, Analytics, & Measurement Conference presented by Google
- New Job Seeker: Susan White Frazier
- Job Opening: Director, Business Intelligence & Yield Management
Discussions, Updates, & Inquiries:
- Copy testing solution for targeted creatives
- Firms that provide weekly competitive impression delivery
- Purchasing vehicle owner data
- Looking for data sets that target insurance ownership/potential ownership
- Contacts at IRI
- Vendors for attribution analysis linking Linear TV ad exposure for websites
- Recommendations for online survey platforms
- Short privacy statements
- Influencer communities or panels for research
Don’t Miss our Podcast!
Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE
Let us know what you think!
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Let’s keep the conversations going! #Wonks #WonksDiscussions