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Best Practices

Written by Rick Bruner
May 22, 2020

AI, Machine Learning and Attribution: Practical Application in Marketing at IAG

EDITOR’S CHOICE

A Research Wonks semi-exclusive, this deck is from a major brand advertiser, IAG, sharing powerful insights on how uplift modeling, with experiments, delivers greater confidence in what is working in their ad mix than propensity modeling with traditional … Read more

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