Wonks Discussions – June 2024

Dive into the latest developments on our platform and stay informed about the compelling news, marketing research trends, and more that we explored throughout June. Here’s a snapshot of the key topics creating a buzz among our members:

Join the Conversation on LinkedIn: Stay connected with our dynamic community by following our LinkedIn page. Get real-time updates, episode announcements, and engage in lively discussions. Follow us on LinkedIn.

New Opportunities (2):

  • ANA: 2024 ANA Digital & Social Media Conference presented by TikTok: Explore the future of digital and social media marketing with leading experts.
  • ANA: 2024 ANA Measurement & Analytics Conference presented by Google: Dive into the latest trends in measurement and analytics at this must-attend event.

Discussions, Updates, & Inquiries: Here are some of the hot topics that spurred engaging conversations this month:

  • Seeking Population by Postal Codes in Australia: Explore the latest data and methodologies for population analysis by postal codes in Australia.
  • AI Alignment: Delve into the ethical and practical considerations of aligning AI systems with human values and goals.
  • What Aristotle Would Say About the Movies: Engage in a thought-provoking discussion on how Aristotelian principles can be applied to modern filmmaking.
  • 2024 Most Patriotic Brands: Share your thoughts on the brands that best embody patriotism and national pride in 2024.
  • Jorge Luis Borges: The Library of Babel: Discuss the literary masterpiece and its implications for modern information theory and knowledge management.
  • Fandango Contact?: Looking for a contact at Fandango? Join the conversation to share or receive valuable connections.
  • TS Eliot and Advertising: Explore the intersections between TS Eliot’s poetry and the world of advertising.
  • Rhetoric and Advertising: Engage in discussions on the role of rhetoric in shaping effective advertising strategies.
  • Procedural Memory: Discover the latest research on procedural memory and its applications in advertising and beyond.
  • Cable Networks: Hours Viewed for Linear & Streaming: Analyze viewing trends for linear and streaming content across cable networks.
  • Open to Work: Senior Client Partner: Connect with a seasoned professional looking for senior client partner opportunities.
  • Data > Synthetic IDs: Discuss the importance of data integrity and the role of synthetic IDs in modern data practices.
  • Unionizing AI: Explore the concept of unionizing AI and the implications for the future of work and technology.
  • Brand Takes: Share your insights on the latest trends and challenges facing modern brands.
  • Synthetic Data: Dive into the benefits and challenges of using synthetic data for research and analysis.
  • Politricks: Engage in a lively discussion on the current political landscape and its impact on advertising and media.
  • WOM Resources: Share and discover valuable resources for word-of-mouth marketing strategies.
  • An AI Book: Recommend and discuss must-read books on artificial intelligence and its future.

Reach the Media Elite and Support The Research Wonks: Explore our new sponsorship and listing options, including the enhanced Company Profile.

Don’t Miss Our Podcast! Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Join us as we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. Listen now. Let us know what you think!

Stay Social: Keep the conversations flowing by following us on social media. Join the discussion using #Wonks and #WonksDiscussions.

Thank you for being part of the Wonks community!