Wonks discussions – First half of June, 2020
Discussion of whether the political market research world learned anything from 2016 predictions Use of various providers to compliment or improve on US census data for population and demographic profiles Active discussion of steps list members can take to identify diversity in suppliers, with suggestions offered. The parallel issue of minority recruitment into the industry […]
Wonks discussions – Second half of May
What will office work look like for Wonks members and their organizations? Request for information about a vendor who was able to track purchases via warranty information Longer thread on asking employment questions during the pandemic Request for information about vendors able to connect TV viewing with what they’re posting about the shows on social […]
Must watch list – Walking a Fine Line: Brand Messaging During the Crisis
From ResearchWonk Steven Millman, SVP, Global Research & Operations at Dynata, a webinar on the topic of the moment…the constantly shifting rules for brand messaging. The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. […]