Wonks discussions – May 2024

Explore the latest developments on our platform and stay informed about compelling news, marketing research trends, and more that we explored throughout May. Here’s a snapshot of the key topics creating a buzz among our members:

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New Opportunities (3)

  • New Job Seeker: Albert Lau 
  • Job Opening: Market Research Manager 
  • ANA: 2024 ANA Digital & Social Media Conference presented by TikTok Get ready for an insightful experience as the ANA Digital & Social Media Conference returns, presented by TikTok. This event promises to be a hotspot for the latest trends and strategies in digital marketing and social media.

Discussions, Updates, & Inquiries:

Here are some of the hot topics that spurred engaging conversations this month:

  • The community shared recommendations for reliable legal counsel, emphasizing the importance of having trusted legal advice in business operations and contract negotiations.
  • Members exchanged insights on qualitative research companies, discussing the best firms to partner with for in-depth market analysis and consumer behavior studies.
  • A discussion on the concept of a digital back room highlighted innovative ways companies are using digital tools for remote observation and analysis during research studies.
  • A request for transaction training data led to a deep dive into data sharing practices and resources, with members offering to share datasets and advice on handling and analyzing transaction data.
  • Exploring the potential of AI in marketing, this topic delved into how agencies are leveraging AI to create more personalized and effective campaigns, demonstrating the blend of creativity and technology.
  • Discussions around passive tracking studies focused on methodologies for unobtrusively collecting consumer data, emphasizing ethical considerations and the balance between insight and privacy.
  • Members sharing their experiences and tips on the reverse searing method
  • Members explored the concept of “brand math,” discussing quantitative methods for measuring brand health, equity, and the impact of marketing activities on brand performance.
  • A demonstration on using AI in the creative process showcased tools and techniques for enhancing creativity in marketing campaigns, sparking ideas for integrating AI into various creative workflows.
  • The conversation on AI wearables examined the latest advancements in wearable technology and its implications for market research, particularly in gathering real-time consumer data.
  • An in-depth discussion on cost per thousand impressions (CPMs) and programmatic ad spend provided insights into optimizing ad budgets and the latest trends in programmatic advertising.
  • Members debated the unique challenges and strategies of conducting qualitative research for media companies, sharing case studies and best practices for engaging media audiences.
  • A call for assistance with website building highlighted the community’s collaborative spirit, with members offeringadvice, resources, and services to help create effective and engaging online presences.

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Don’t Miss Our Podcast! Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Join us as we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. Listen now. Let us know what you think!

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