AI, Machine Learning and Attribution: Practical Application in Marketing at IAG
EDITOR’S CHOICE A Research Wonks semi-exclusive, this deck is from a major brand advertiser, IAG, sharing powerful insights on how uplift modeling, with experiments, delivers greater confidence in what is working in their ad mix than propensity modeling with traditional observational methods. Willem Paling, PhD, Director, Customer & Growth Analytics at IAG, is the author […]
Wonks discussions – First half of May 2020
Spend pacing in display ad exchanges. Job postings Attribution best practices County level COVID19 data Author posting of article on the TV measurement landscape Existing conditions in failure of early retail bankruptcies attributed to COVID19 Author posting of article analyzing impact of social distancing Request for information on data source for Hispanic audience segments in […]
Wonks discussions – Second half of April 2020
Request for information on HSN/QVC revenue by U.S. markets Discussion of methodology in quantitatively understanding ‘table stakes’ vs ‘delighter’ in new product feature analysis Report share – US national Coronavirus survey Author’s post of opportunity for podcast panelists on topics related to how the insights and analytics industry is navigating the issues related to COVID19 […]
Wonks discussions – First half of April 2020
Request for information on the share of outstream video Request for sources of direct response agency list (U.S.) Various posts related to research about the COVID19 outbreak Request for contacts at several video measurement vendors Discussion of eBay’s use of search ads, in context of research from economist Steve Tadelis Shared resource: list of small […]