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Author: stefan tornquist

Written by stefan tornquist
December 5, 2020

Wonks discussions – November, 2020

  • Request for UK sales lift studies
  • Call for marketing freelancer recommendations
  • Request for contacts at organizations with capabilities in measuring ethnic media and messaging evaluation
  • Job posting for Sales Director
  • Discussion of vendors/approaches in media content analysis
  • Request for study
… Read more

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Written by stefan tornquist
November 4, 2020

Wonks Discussions – Second half of October

  • Post on a list member’s research into electoral engagement in the U.S.
  • Thread about creative testing methodology in conjunction with list member’s webinar
  • Connected to the above, a discussion of creative vs. media spend impact
  • Discussion/request for data on the
… Read more

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Written by stefan tornquist
October 18, 2020

Wonks Discussions – First half of October

  • Discussion of variables in early modeling of COVID-19 spread and impact
  • Reminder of webinar on RICS-IVR survey methodology and when it is “fit for purpose”
  • Shout out for Wonk’s member’s webinar on Outcome-based planning
  • Request for vendor recommendation for branded
… Read more

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Written by stefan tornquist
October 18, 2020

Wonks Discussions – September, 2020

  • Invitation to the MMA’s Great Marketing Growth Debate series
  • Candidate posting in analytics and data product management
  • Job posting of data science opportunities (USA)
  • Discussion of the quantitative distinction between performance and brand advertising
  • Request for assistance in conducting market
… Read more

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Written by stefan tornquist
September 1, 2020

Wonks Discussions – August, 2020

  • The month began with a discussion of research concerned the quality of mail delivery in the US
  • Question on the share of surveys conducted online vs. phone, mail, in-person, etc.
  • Job listing long term project work out of London
  • Job
… Read more

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Written by stefan tornquist
August 8, 2020

Wonks discussions – July, 2020

  • Observation about the validation of ad testing through its impact on political races
  • Continued discussion of converting forecasted digital HH impressions to forecasted A25-54 digital impressions.
  • Call for content for The Attribution and Analytics Accelerator event (an event “born of
… Read more

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Written by stefan tornquist
July 9, 2020

Wonks discussions – Second half of June, 2020

  • Discussion of why digital lags CPG in measurement
  • Question on the percentage of total market research spend devoted to new product development and optimization
  • Thread on the actions taken by Apple to make IDFA opt-in and their implications
  • Wonkiest post
… Read more

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Written by stefan tornquist
June 15, 2020

Wonks discussions – First half of June, 2020

  • Discussion of whether the political market research world learned anything from 2016 predictions
  • Use of various providers to compliment or improve on US census data for population and demographic profiles
  • Active discussion of steps list members can take to identify
… Read more

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Written by stefan tornquist
June 8, 2020

Wonks discussions – Second half of May

  • What will office work look like for Wonks members and their organizations?
  • Request for information about a vendor who was able to track purchases via warranty information
  • Longer thread on asking employment questions during the pandemic
  • Request for information about
… Read more

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Written by stefan tornquist
June 3, 2020

Must watch list – Walking a Fine Line: Brand Messaging During the Crisis

From ResearchWonk Steven Millman, SVP, Global Research & Operations at Dynata, a webinar on the topic of the moment…the constantly shifting rules for brand messaging.

The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what … Read more

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