Wonks discussions – November, 2020
Request for UK sales lift studies Call for marketing freelancer recommendations Request for contacts at organizations with capabilities in measuring ethnic media and messaging evaluation Job posting for Sales Director Discussion of vendors/approaches in media content analysis Request for study data on declining survey response rates Request for “pithy quotes” about the use of audio, […]
Wonks Discussions – Second half of October
Post on a list member’s research into electoral engagement in the U.S. Thread about creative testing methodology in conjunction with list member’s webinar Connected to the above, a discussion of creative vs. media spend impact Discussion/request for data on the impact of emotional connection between consumers and brands How to use observers for focus groups […]
Wonks Discussions – First half of October
Discussion of variables in early modeling of COVID-19 spread and impact Reminder of webinar on RICS-IVR survey methodology and when it is “fit for purpose” Shout out for Wonk’s member’s webinar on Outcome-based planning Request for vendor recommendation for branded content measurement within the content itself, specifically for publishers Call out to the film “Hucksters” […]
Wonks Discussions – September, 2020
Invitation to the MMA’s Great Marketing Growth Debate series Candidate posting in analytics and data product management Job posting of data science opportunities (USA) Discussion of the quantitative distinction between performance and brand advertising Request for assistance in conducting market research for bathroom products Discussion of best practices and approaches to framing business problems in […]
Wonks Discussions – August, 2020
The month began with a discussion of research concerned the quality of mail delivery in the US Question on the share of surveys conducted online vs. phone, mail, in-person, etc. Job listing long term project work out of London Job listings from Spotify The conversation about top research publications continued from July Retail and ecommerce […]
Wonks discussions – July, 2020
Observation about the validation of ad testing through its impact on political races Continued discussion of converting forecasted digital HH impressions to forecasted A25-54 digital impressions. Call for content for The Attribution and Analytics Accelerator event (an event “born of Wonks”) Request for volunteer assistance in survey design Request for professional contact at Toluna Request […]
Wonks discussions – Second half of June, 2020
Discussion of why digital lags CPG in measurement Question on the percentage of total market research spend devoted to new product development and optimization Thread on the actions taken by Apple to make IDFA opt-in and their implications Wonkiest post of the month goes to a good thread on the challenges of forecasting Digital HH […]
Wonks discussions – First half of June, 2020
Discussion of whether the political market research world learned anything from 2016 predictions Use of various providers to compliment or improve on US census data for population and demographic profiles Active discussion of steps list members can take to identify diversity in suppliers, with suggestions offered. The parallel issue of minority recruitment into the industry […]
Wonks discussions – Second half of May
What will office work look like for Wonks members and their organizations? Request for information about a vendor who was able to track purchases via warranty information Longer thread on asking employment questions during the pandemic Request for information about vendors able to connect TV viewing with what they’re posting about the shows on social […]
Must watch list – Walking a Fine Line: Brand Messaging During the Crisis
From ResearchWonk Steven Millman, SVP, Global Research & Operations at Dynata, a webinar on the topic of the moment…the constantly shifting rules for brand messaging. The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. […]