Research Wonks

• Request for UK sales lift studies
• Call for marketing freelancer recommendations
• Request for contacts at organizations with capabilities in measuring ethnic media and messaging evaluation
• Job posting for Sales Director
• Discussion of vendors/approaches in media content analysis
• Request for study

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• Post on a list member’s research into electoral engagement in the U.S.
• Thread about creative testing methodology in conjunction with list member’s webinar
• Connected to the above, a discussion of creative vs. media spend impact
• Discussion/request for data on the

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• Discussion of variables in early modeling of COVID-19 spread and impact
• Reminder of webinar on RICS-IVR survey methodology and when it is “fit for purpose”
• Shout out for Wonk’s member’s webinar on Outcome-based planning
• Request for vendor recommendation for branded

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• Invitation to the MMA’s Great Marketing Growth Debate series
• Candidate posting in analytics and data product management
• Job posting of data science opportunities (USA)
• Discussion of the quantitative distinction between performance and brand advertising
• Request for assistance in conducting market

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• The month began with a discussion of research concerned the quality of mail delivery in the US
• Question on the share of surveys conducted online vs. phone, mail, in-person, etc.
• Job listing long term project work out of London
• Job

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• Observation about the validation of ad testing through its impact on political races
• Continued discussion of converting forecasted digital HH impressions to forecasted A25-54 digital impressions.
• Call for content for The Attribution and Analytics Accelerator event (an event “born of

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• Discussion of why digital lags CPG in measurement
• Question on the percentage of total market research spend devoted to new product development and optimization
• Thread on the actions taken by Apple to make IDFA opt-in and their implications
• Wonkiest post

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• Discussion of whether the political market research world learned anything from 2016 predictions
• Use of various providers to compliment or improve on US census data for population and demographic profiles
• Active discussion of steps list members can take to identify

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• What will office work look like for Wonks members and their organizations?
• Request for information about a vendor who was able to track purchases via warranty information
• Longer thread on asking employment questions during the pandemic
• Request for information about

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From ResearchWonk Steven Millman, SVP, Global Research & Operations at Dynata, a webinar on the topic of the moment…the constantly shifting rules for brand messaging.

The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what … Read more

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