Wonks Discussions – Second half of October
- Post on a list member’s research into electoral engagement in the U.S.
- Thread about creative testing methodology in conjunction with list member’s webinar
- Connected to the above, a discussion of creative vs. media spend impact
- Discussion/request for data on the impact of emotional connection between consumers and brands
- How to use observers for focus groups in a zoom/virtual environment
- What are the best online market segmentation courses available?
- Discussion of outcome based planning in conjunction with list member’s webinar
- Vendors for branded content measurement?
- Various jobs posted (some are visible here)