Wonks Discussions – Second half of October

  • Post on a list member’s research into electoral engagement in the U.S.
  • Thread about creative testing methodology in conjunction with list member’s webinar
  • Connected to the above, a discussion of creative vs. media spend impact
  • Discussion/request for data on the impact of emotional connection between consumers and brands
  • How to use observers for focus groups in a zoom/virtual environment
  • What are the best online market segmentation courses available?
  • Discussion of outcome based planning in conjunction with list member’s webinar
  • Vendors for branded content measurement?
  • Various jobs posted (some are visible here)