Wonks discussions – Second half of June, 2020

  • Discussion of why digital lags CPG in measurement
  • Question on the percentage of total market research spend devoted to new product development and optimization
  • Thread on the actions taken by Apple to make IDFA opt-in and their implications
  • Wonkiest post of the month goes to a good thread on the challenges of forecasting Digital HH impressions and converting them to forecasted demographic digital impressions