Wonks discussions – July, 2022

Great to see all of the exciting conversations from our members! And a special shout out to our sponsor NewtonX, the world’s leading B2B research company, for their thought-provoking discussions. 

Along with new events, two whitepapers, and a job listing, here is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/

Messages from NewxtonX:

  • Qual-Quant-Qual methodology
  • For B2B researchers, “…when was the last time you had to throw away 30% (or more!) of your data?” 

Message from Founder Rick Bruner:

  •  “What are the biggest questions in advertising that still need answering?”

New Events:

  • The ARF: ARF Social Council Event: Virtual Reality: Is It Real This Time?
  • The ARF: 2022 Great Mind Awards
  • 4A’s: StratFest2022
  • 2022 ANA Nonprofit Federation Summer Conference presented by MissionWired (Hybrid)

New Whitepapers:

New Job Listing: SVP, Research, and Insights

Discussions, Updates, & Inquiries: 

  • A discussion on LinkedIn Learning SEO courses
  • Sharing the 11th annual Most Innovative Brands survey, specifically, the 2022 top-50 brands
  • Recommendation for vendors to reach institutional investors, portfolio managers, and financial analysts
  • Advice for getting a sign-off from legal/compliance when working with new research suppliers
  • Suggestions for an agency for focus groups or a survey for core fans of breakdancing and “Red Bull BC One”
  • Recommendation for a research company that specializes in event research at conferences
  • Suggestions for moderators with expertise in the Korean and Bangladeshi (Bengal-language) cultures
  • Recent stats about the percent of online surveys that are taken on mobile devices
  • Alchemer programmer position at Measure Protocol

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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Let’s keep the conversations going! #Wonks #WonksDiscussions