Wonks discussions – November 2023

Hey, Wonks, check out the recent changes to our site and the other news, marketing research topics, and more we discussed in November. Below is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and lively discussions. 

New Events (2):

Discussions, Updates, & Inquiries: 

  • Debate on the impact of switching Upper Funnel activities to Lower Funnel activities
  • Insights and recommendations on the “old” Google Analytics versus the new Google Analytics 4 reporting
  • Suggestions for a straightforward statistic that reflects how long-tailed a distribution is
  • Searching for preferred vendors for digital activity data, specifically for individual-level records
  • Requesting if anyone has brand spend on Retail Media Networks (RMN)
  • Insights on a service that tracks a schedule or calendar around significant cultural events in the next 12 to 14 months
  • Searching for examples of how to depict data from a discriminant analysis visually 

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here, we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

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