Blog – Page 2 – Research Wonks

Written by stefan tornquist

July 9, 2020

Wonks discussions – Second half of June, 2020

Discussion of why digital lags CPG in measurement
Question on the percentage of total market research spend devoted to new product development and optimization
Thread on the actions taken by Apple to make IDFA opt-in and their implications
Wonkiest post

Written by stefan tornquist

June 15, 2020

Wonks discussions – First half of June, 2020

Discussion of whether the political market research world learned anything from 2016 predictions
Use of various providers to compliment or improve on US census data for population and demographic profiles
Active discussion of steps list members can take to identify

Written by stefan tornquist

June 8, 2020

Wonks discussions – Second half of May

What will office work look like for Wonks members and their organizations?
Request for information about a vendor who was able to track purchases via warranty information
Longer thread on asking employment questions during the pandemic
Request for information about

Written by stefan tornquist

June 3, 2020

Must watch list – Walking a Fine Line: Brand Messaging During the Crisis

From ResearchWonk Steven Millman, SVP, Global Research & Operations at Dynata, a webinar on the topic of the moment…the constantly shifting rules for brand messaging.

The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what … Read more

Written by Rick Bruner

May 22, 2020

AI, Machine Learning and Attribution: Practical Application in Marketing at IAG

EDITOR’S CHOICE

A Research Wonks semi-exclusive, this deck is from a major brand advertiser, IAG, sharing powerful insights on how uplift modeling, with experiments, delivers greater confidence in what is working in their ad mix than propensity modeling with traditional … Read more

Written by stefan tornquist

May 19, 2020

Wonks discussions – First half of May 2020

Spend pacing in display ad exchanges.
Job postings
Attribution best practices
County level COVID19 data
Author posting of article on the TV measurement landscape
Existing conditions in failure of early retail bankruptcies attributed to COVID19
Author posting of article analyzing

Written by stefan tornquist

May 19, 2020

Wonks discussions – Second half of April 2020

Request for information on HSN/QVC revenue by U.S. markets
Discussion of methodology in quantitatively understanding ‘table stakes’ vs ‘delighter’ in new product feature analysis
Report share – US national Coronavirus survey
Author’s post of opportunity for podcast panelists on topics

Written by stefan tornquist

May 19, 2020

Wonks discussions – First half of April 2020

Request for information on the share of outstream video
Request for sources of direct response agency list (U.S.)
Various posts related to research about the COVID19 outbreak
Request for contacts at several video measurement vendors
Discussion of eBay’s use of

Written by Kathryn Koegel

February 7, 2020

Google Chrome Ditches Cookies and Wonks Wonder

The dawn of 2020, brought a new vision of online advertising: a cookieless world as Google banned the use of 3^rd party cookies on the latest Chrome browser. On the Wonks list, this significant event was not greeted with … Read more