AI, Machine Learning and Attribution: Practical Application in Marketing at IAG
Wonks discussions – First half of May 2020
- Spend pacing in display ad exchanges.
- Job postings
- Attribution best practices
- County level COVID19 data
- Author posting of article on the TV measurement landscape
- Existing conditions in failure of early retail bankruptcies attributed to COVID19
- Author posting of article analyzing
Wonks discussions – Second half of April 2020
- Request for information on HSN/QVC revenue by U.S. markets
- Discussion of methodology in quantitatively understanding ‘table stakes’ vs ‘delighter’ in new product feature analysis
- Report share – US national Coronavirus survey
- Author’s post of opportunity for podcast panelists on topics
Wonks discussions – First half of April 2020
- Request for information on the share of outstream video
- Request for sources of direct response agency list (U.S.)
- Various posts related to research about the COVID19 outbreak
- Request for contacts at several video measurement vendors
- Discussion of eBay’s use of
Google Chrome Ditches Cookies and Wonks Wonder
The dawn of 2020, brought a new vision of online advertising: a cookieless world as Google banned the use of 3rd party cookies on the latest Chrome browser. On the Wonks list, this significant event was not greeted with … Read more