Hey, Wonks, check out the recent changes to our site and the other news, marketing research topics, and more we discussed in October. Below is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and lively discussions. 

New Events (4):

• New Event: Attribution & Analytics Accelerator 2023
• New Event: The ARF: OTT 2023: Navigating the Evolving Media Landscape
• New Event: 2023 ANA Masters of Advertising Law Conference
• New Event: The Data Collaboration Summit NY

Look for Contacts/Partners:

• Freelance Decipher programmer
• Contact at Similarweb
• A Mediaocean contact for customer service
• Conviva contact
• Job Seeker: Data scientist 
• Job Seeker: Data Strategist and Engagement Manager
• Research vendors for marketing landscape and brand positioning work
• An IQVIA contact

Discussions, Updates, & Inquiries: 

• A discussion on AI while using AI 
• Recommendations for a company that does vaccine attribution
• A track of national CPMs and year-to-year growth
• A copy of ARF Position on Creativity and Ad Effectiveness
• Recommendations for the best syndicated research firms and tools that measure competitive mobile app downloads and usage metrics
• Discussion on linear regression (MMM) in Python to an on-prem version of SASS
• A Brand Placement Sponsorship for Veteran’s Non-profit
• Sample providers with people pre-screened by medical diagnosis
• Recommendations for a Marketing Consultant with B2B experience

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here, we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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Let’s keep the conversations going! #Wonks #WonksDiscussions

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