Wonks Discussions – April 2024

Dive into the latest developments on our platform and stay informed about compelling news, marketing research trends, and more that we explored throughout April. Here’s a snapshot of the key topics creating a buzz among our members:

Join the Conversation on LinkedIn: Stay connected with our dynamic community by following our LinkedIn page. Get real-time updates, episode announcements, and engage in lively discussions.

New Opportunities (4):

  • ANA: 2024 ANA Marketing Technology for Marketers Conference: Join us to explore the latest advancements in marketing technology and how they are transforming the industry.
  • ANA: 2024 ANA Brand Masters Conference: Learn about the latest trends in brand strategy from leading experts in the field.
  • Total Video: NBCU’s Sean Wright and Guideline’s Rick Bruner discuss the convergence of linear and digital video markets, providing unique insights.
  • ANA One-Day Conference (May 1): Measurement Day – A Day of Learning: Enhance your knowledge on measurement strategies and tools for marketing success.

Discussions, Updates, & Inquiries:

  • Materials and original research on the relationship between reach and ROI: Explore the connection between advertising reach and return on investment through data-driven research and insights.
  • Measuring Brand Lift with AI for Digital Branded Content Live: Delve into discussions on using AI to measure the impact of digital branded content in real time.
  • Measuring Viewership for a Cable Network That’s Not Nielsen Rated: Share experiences and strategies for accurately measuring viewership outside of Nielsen ratings.
  • Requesting YouGov Contact – Premium Video Content Metrics: Connect with YouGov experts for valuable data on premium video content metrics.
  • New Research on How Brand Impacts Share Price: Stay updated on cutting-edge research exploring the relationship between brand equity and stock performance.
  • Recs for a US National Brand Tracking Vendor: Discuss and exchange recommendations for reputable vendors specializing in national brand tracking.
  • Local Market Digital Ad Spend: Dive into discussions about local market advertising and data insights for optimizing digital ad spend.
  • Contact at Ekimetrics: Seek out connections and partnerships with experts at Ekimetrics for advanced analytics and data-driven strategies.
  • Simulated Audience for Beta Level Benchmarks: Discuss the use of simulated audiences for benchmarking and improving campaign performance.
  • Look for Wonks in the ‘Promotions’ Tab in Gmail: Stay on top of updates and messages from the Wonks community by checking your promotions tab in Gmail.
  • ANA Data Modeling: Discuss the latest trends and practices in data modeling within the advertising industry.

Don’t Miss Our Podcast! Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Join us as we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. Listen now. Let us know what you think!

Stay Social: Keep the conversations flowing by following us on social media. Join the discussion using #Wonks and #WonksDiscussions.

Thank you for being part of the Wonks community!