Wonks Discussions – September 2024
Stay Ahead with the Latest Insights
Keep up with the trends shaping advertising research! Here’s a snapshot of the most compelling topics, events, and discussions that energized our community in September. Dive in to stay ahead of the curve and be part of the conversation.
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Hot Topics & Discussions
This month sparked in-depth conversations across key topics. Here’s what had the community buzzing:
- Contact at EDO?: Members were on the lookout for a reliable contact within EDO to access key advertising data insights.
- Marketing Analytics Accelerator – Early Mover Registration Rate Ending Soon: Excitement grew around this accelerator program, with a final call to take advantage of the early bird rate.
- Marketing Research as a LumaScape: The community explored how the LumaScape is evolving to include new facets of marketing research and analytics.
- IQVIA Contact?: A lively discussion focused on connecting with IQVIA experts for healthcare data and analytics inquiries.
- Data Scientist Roles: Numerous job postings and inquiries centered on opportunities for data scientists in the advertising research field.
- Research Ops Manager Opportunity: Members highlighted an opening for a Research Operations Manager, a critical role for those looking to lead operational excellence.
- Kantar Contacts?: Queries about accessing Kantar’s insights were popular, with the community sharing helpful points of contact.
- NextGenTV / ATSC 3.0: The conversation around NextGenTV and ATSC 3.0 continued, with members discussing how these advancements are impacting media measurement.
- Designer for High-End Sponsored Research?: Need design help for research presentations? Members shared recommendations for top-notch designers specializing in high-end sponsored research.
- Good B2B Brand Research Firms?: The community weighed in on the best firms for conducting thorough and effective B2B brand research.
- Field Interviews in Orlando Area: Looking for help with field interviews in the Orlando area? Members provided referrals to reliable vendors.
- Referrals for In-House Online Panel Vendors?: The community discussed top recommendations for online panel vendors that meet diverse in-house research needs.
- Acxiom Contact?: Members searched for contact points at Acxiom, sparking a conversation about their data and marketing services.
- Advertising Measurement Survey: The group shared insights on designing advertising measurement surveys, with a focus on maximizing data accuracy and reliability.
These conversations offer a glimpse into the latest thinking and approaches within the industry. Have something to add? Join the discussion!
Podcast Alert!
Episode 4: “Measured Response: The Half Hour That’s Not Wasted”
Tune in to our latest podcast episode where we explore the evolving landscape of brand strategies and advertising measurement. In this episode, we dive into how the “Great Transformation” is reshaping targeting and measurement mechanisms. Listen now and share your thoughts with us!
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Thank you for being an essential part of the Wonks community! Together, we’re shaping the future of advertising research. Stay informed, stay connected, and keep exploring!