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October 31, 2022

Wonks discussions – October, 2022

Happy Halloween! October’s discussion features new #marketresearch topics, global conferences by the ARF, 4A’s, and ANA, #whitepapers from Standard Media Index, and more.

Below is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/New Whitepaper: 

U.S. SMI Core Release Note – September 2022

New Events (5):

  • New Event: ANA: 2022 ANA Multicultural Marketing & Diversity Conference presented by Yahoo! (Hybrid)
  • New Event: The ARF: Attribution & Analytics Accelerator 2022
  • New Event: 4A’s: 4A’s CX Effect+ 2022
  • New Event: ARF: Implications of Changing Privacy Frameworks on Measurement & Marketing
  • New Event: Attribution & Analytics Accelerator 2022

Job Listings(3):

  • Job Opening: SVP, Analytics & Insights
  • New Job Listing: IAB, Director of Research & Insights
  • New Job Seeker: Lisa Ciancarelli

Discussions, Updates, & Inquiries: 

  • Suggestions for a local vendor for a pixel-based solution for brand lift research on CTV inventory in AIPAC
  • Suggestions for a good, fake campaign data set
  • Looking for a contact at MSW/ARS for creative testing
  • Suggestions for organizations that do cultural relevance advertising testing among multicultural audiences
  • Suggestions for a UK media ‘lumascape’ to understand the number of media options vying for video ad dollars
  • Looking for a Consultant for building multiple regressions for media mix modeling
  • Looking to source sample for Clinicians, Administrators, and Supply Chain respondents in acute care hospitals in several EU countries for an online survey
  • A contact at Promatica 
  • Looking for your qualitative research expertise

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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Let’s keep the conversations going! #Wonks #WonksDiscussions

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