U.S. SMI Core Release Note – September 2022


Companies Featured: Standard Media Index (SMI)

The latest numbers from SMI’s Core data found that September 2022 advertising investment continued to recede for the fourth consecutive month, -5% during September 2022 vs. the previous year. The Q4 holiday season will remain a crucial time to determine if the market can turn around from the recent decline trend.

To learn more about September ad spend trends, check out the full report from SMI, which captures the actual spend data from major holding companies and large independent agencies, representing 95% of all US national brand ad spending.