During the last couple of years, interest in attention measurement has grown rapidly. Some advertisers have built attention guarantees into contracts, some agencies are building attention measures into their planning, and a new industry group, The Attention Council, has collected case studies on the value of attention measurement.

This event, hosted jointly by the ARF and Adelaide, will feature case studies and focused discussions designed to deepen understanding around how attention metrics work, how to utilize them and the nuances of their application to media and advertising quality measurement.