With the developments of emerging technologies like Virtual Reality (VR) and Augmented Reality (AR) in recent years, changes to the advertising and marketing landscapes are expected to follow. What do agencies and brands need to know about the future of AR/VR? What has been learned from research on consumer use of these experiences?
Join us on July 27 for a Social Council event discussing VR, AR and the fast-growing role these technologies play in the media and advertising marketplace. Expert panelists from Meta, Influencer and Snap, Inc. will expound upon this exciting new medium.