Register now for the second installment of SMI’s Book Club, focused on Byron Sharp’s lightning rod marketing best-seller, “How Brands Grow”: June 29, 11:30-12:30 ET. Book Club host Rick Bruner, SMI’s Head of Insights & Analytics, will be joined by these special guests: Tania Yuki, Chief Marketing Officer, Comscore Tania Yuki, Chief Marketing Officer, Comscore * Leslie Wood, PhD, Chief Research Officer, NC Solutions * Other panelists to be announced. The SMI Book Club has a mission to expose professionals about books that have had a major influence on the practice and theory of advertising.