SMI is launching a book club focused on the field of advertising. “Media Planning” is a short book by the late great advertising strategist Erwin Ephron. It has been praised for years for its simplicity in explaining complex matters of advertising math and strategy. Bill Harvey is guest speaker. Winner of a 2022 Emmy for the invention of the set top box, Bill was the first winner of the ARF’s Erwin Ephron Award, and he’s the subject of the book’s first chapter!