april, 2022
Event Details
oin the ARF Cross-Platform Measurement Council for a panel discussion led by the Online-Offline Metrics Working Group on the state of media metrics at marketing organizations today. This event builds
Event Details
oin the ARF Cross-Platform Measurement Council for a panel discussion led by the Online-Offline Metrics Working Group on the state of media metrics at marketing organizations today. This event builds on two panels curated by this working group at past AUDIENCExSCIENCE conferences. Recent developments in digital and traditional video cross-platform measurement and the potential advent of multiple currencies spurred the Online-Offline Working Group to explore advertisers’ needs and priorities on metrics.
Time
All Day (Tuesday)