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april, 2022

26aprAll DayARF: ARF Cross-Platform Measurement Council: Marketers Talk Metrics

Event Details

oin the ARF Cross-Platform Measurement Council for a panel discussion led by the Online-Offline Metrics Working Group on the state of media metrics at marketing organizations today. This event builds on two panels curated by this working group at past AUDIENCExSCIENCE conferences. Recent developments in digital and traditional video cross-platform measurement and the potential advent of multiple currencies spurred the Online-Offline Working Group to explore advertisers’ needs and priorities on metrics.


All Day (Tuesday)