The Journal of Cultural Marketing Strategy
Description of Services
Journal of Cultural Marketing Strategy is the major peer-reviewed, professional journal dedicated to the advancement of best practice and latest thinking in cultural marketing, incorporating multicultural and cross-cultural marketing. Guided by its editor, Dr. Jake Beniflah, and an eminent editorial board, each biannual 100-page issue of JCMS provides in-depth, practical articles from leading professionals and academics producing new strategies, methodologies, and approaches that fit a 21st century world. JCMS has been accepted for inclusion in the abstract and citation database Scopus and is listed in Cabells’ Directories of Publishing Opportunities.