There were a lot of engaging conversations this month! September’s discussion features new #marketresearch topics, global conferences by the ARF and ANA, #whitepapers from Standard Media Index, and more.

Below is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/

New Whitepaper: U.S. SMI Core Release Note – August 2022

New Events (8):

• New Event: The ARF: Advertising Week 2022: Scoring for Representation
• New Event: ARF & NYU Marketing Certificate – Registration Open
• New Event: The ARF: Measuring Customer Sentiment 101
• New Event: The ARF: ARF Town Hall: What the Metaverse Means for Marketers
• New Event: ANA: ANA Brand Activation and Creativity Conference
• New Event: Attention Metrics for Programmatic Activation
• New Event: The ARF: Context Adjacency: A Data-Driven Approach to Concerns Around the Risk of Content Adjacent to Ads
• New Event: ANA: 2022 ANA Masters of Marketing Conference (Hybrid)

Job Listings(3):

• Consumer Insights Sr Manager, Pepsico
• Freelancer, Analytics Pro 
• New Job Seeker: Akshay Kesavan

Discussions, Updates, & Inquiries: 

• Suggestions for omnibus surveys to better understand if brand awareness has improved YOY
•  Suggestions for a resource that can provide the average cost of a B2B brand tracker
• Looking for a SNL Kagan Contact
• Looking for a Contact at Analytic Partners
• Suggestions for consultant/organization to do a custom attribution analytics study to measure the performance of their our upper funnel marketing and already-measured lower funnel channels
•  Examples of industry research studies that promote the benefits of advertising in premium publishers 
• Looking for research companies that measure attentiveness to TV ads in the UK
• Recommendation for information on hotel information in terms of average stay, average # guests per room
• Recommendations for favorite tools and workflows for the execution of desk research
• Looking for a LiveRamp Connect
• Looking for a company with expert survey developers who can meet fast turnaround deadlines.
• Recommendations for NYC area suppliers to partner with on an on-site intercept exit study and a digital, location-based exit study
• Looking to interview Wonks members
• Looking for a vendor to measure mobile app installs and user activity 

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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Let’s keep the conversations going! #Wonks #WonksDiscussions 

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