Wonks discussions – June, 2022

Summer is officially here!

This month we are excited to welcome our newest Wonks sponsor, NewtonX, a research firm specialized in the B2B market. Along with a new job seeker and listing, four events, two whitepapers, here is a summary of some key topics members are talking about:

Job openings (4): 

  • Research Manager at Golin
  • Entry-level Digital Analytics positions at  Horizon  Media
  • New Job Seeker: Kara Kramer
  • New Job Listing: Sales Executive

Discussions, Updates, & Inquiries: 

  • A list of companies with experience in tracking and projecting US Economic trends
  • Articles on the impact of inflation on topics like: advertising, media budgets, and pricing
  • Recommendation for companies that have capabilities to build an ongoing research community
  • Research on optimal frequency for TV and purchasing cycles
  • Looking for a facility that can conduct lab-based testing of CTV content
  • Suggestions for software transition and maintenance
  • A contact at TVision

New Events:

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE 

Let us know what you think!

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