Wonks discussions – June, 2021

June was an active month for discussions and job postings! Stimulating conversations ranging from measuring website metrics and data performance, here are a summary of some key topics members are talking about:

Job Postings (11):

Research Manager, Project Manager/Director, Data Scientist, Brand Insights & Measurement Lead, Measurement and Research at Tik Tok, Sr Research Analyst, Sr. Director of Data Strategy, Product Marketing Researcher at Spark AR, Marketing Insights Manager – Full-Time Contractor, two available roles at Goldman Sachs

Discussions on: 

  • The impact of the COVID-19 pandemic, visual graphs, and updates 
  • Viewership duplication on YouTube videos and various other methods for improving engagement
  • Internal employee performance perception versus customer’s perception
  • Measuring data performance, especially targeting third-parties

Looking for: 

  • Agencies specializing in cultural diffusion
  • Participants for the Future of Marketplaces Ad Tech survey
  • The best sources for digital advertising benchmarks
  • Finding backtracked website metrics and how to track and measure website analytics
  • Employees from Kantar to connect with

Recommendations for: 

  • The latest Event technologies and resources
  • Email marketing resources to gather information for email databases, marketing shops, or services to improve all email marketing efforts