Dive into the latest developments on our platform and stay informed about the compelling news, marketing research trends, and more that we explored throughout July. Here’s a snapshot of the key topics creating a buzz among our members:
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New Event: Destination AI — Questions and Answers on Auto-Pilot | Join us for an in-depth Q&A session on AI and automation. Learn how these technologies are revolutionizing industries and get your questions answered by experts in the field.
Discussions, Updates, & Inquiries: Here are some of the hot topics that spurred engaging conversations this month:
- Nielsen AMRLD Experience: Explore members’ experiences and insights with Nielsen’s latest Audience Measurement and Real-Life Data (AMRLD) initiatives.
- Re: Data > Synthetic Data @ the Marketing Analytics Accelerator?: Discuss the role of synthetic data in marketing analytics and its potential benefits over traditional data.
- Optimizing Brand Development with Linear Programming: Dive into the guide that details how linear programming can optimize brand development strategies.
- Re: So Google is not turning off cookies after all?: Engage in the debate about Google’s decision to keep cookies and its implications for digital marketing.
- So Google is not turning off cookies after all?: Another discussion on Google’s decision and its impact on the industry.
- Another AI Book: Discover new AI literature and its relevance to current research and practices.
- AI and Facial Emotions: Explore the latest advancements in AI technology for facial emotion recognition and its applications.
- US Gun Owners Database: Delve into the discussion on the ethical and privacy concerns surrounding a US gun owners database.
- Online Continuous Response Measurement Platforms: Discuss the benefits and challenges of using online platforms for continuous response measurement.
- High-Quality Video Ethnography: Learn about the importance and methods of conducting high-quality video ethnography in research.
- A New AI Book by CY + Hobbes: Get insights into the latest AI book co-authored by CY and Hobbes.
- Online Focus Groups: Discuss the effectiveness and best practices for conducting online focus groups.
- Public Studies on the Link Between Ad Recall and Sales (NCS? Kantar?): Review public studies that explore the relationship between ad recall and sales, particularly those by NCS and Kantar.
Reach the Media Elite and Support The Research Wonks: Explore our new sponsorship and listing options, including the enhanced Company Profile.
Don’t Miss Our Podcast! Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Join us as we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. Listen now. Let us know what you think!
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