Stay Ahead with the Latest Insights📊
Discover the trends shaping the advertising and research industries! Here’s a recap of the most compelling topics, events, and conversations that engaged our community in August. Dive into the discussions and stay connected with the latest marketing research buzz.
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Hot Topics & Discussions
Last month sparked in-depth conversations across key topics. Here’s what had the community buzzing:
- ISO: Deep Sync Contact?: Members sought advice on deep sync technology for audience targeting and real-time syncing.
- Paper: Predicting Results of Social Science Experiments Using Large Language Models: A whitepaper explored using large language models (LLMs) to predict social science experiment outcomes.
- Anyone using synthetic data for B2B brand trackers?: Researchers discussed the benefits and challenges of using synthetic data to optimize B2B brand trackers.
- Re: Google’s decision to not phase out cookies: The community debated the impact of Google’s delay in phasing out third-party cookies on advertising strategies.
- Experience with in-airport surveys: Members shared their experiences conducting surveys in airports, covering challenges and data reliability.
- Analytics roles at Adelaide Metrics: The discussion highlighted analytics career opportunities at Adelaide Metrics and key skills for advancement.
- UK contact for YouGov: A query about accessing YouGov research data in the UK market led to shared tips and contact recommendations.
- Data on brand relevance and consumer expectations for relevance: The conversation explored how brands measure relevance and meet evolving consumer expectations.
- AI Insights Summarizations: Members discussed AI tools that summarize data insights, improving productivity without sacrificing accuracy.
- Age/gender versus advanced targets in Upfronts: A debate emerged on whether traditional targets or advanced data-driven approaches are better for Upfronts.
In August 2024, the Research Wonks community was particularly engaged in discussions aroundGoogle’s decision to delay phasing out third-party cookies, sparking debates on its impact on advertising strategies. Another hot topic was the increasing use of synthetic data for B2B brand trackers, with members weighing its benefits for privacy and optimization. The conversation on AI insights summarization also gained traction, as researchers explored AI’s role in streamlining data analysis. Finally, the evolving targeting methods in Upfronts, comparing traditional age/gender targets to advanced data-driven approaches, generated strong opinions.
These conversations offer a glimpse into the latest thinking and approaches within the industry. Have something to add? Join the discussion!
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Episode 4: “Measured Response: The Half Hour That’s Not Wasted”
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