U.S. SMI Core Release Note – May 2022
Companies Featured: Standard Media Index (SMI)
Digital and Out-of-Home continued to post the largest percent spend increase vs. 2021. Upward Digital momentum continued, with online channels representing a 56% share of dollars, after newly surpassing Television in the same period last year. (i.e., Apr – May 2021)
Click to read the full release note on SMI’s blog post.