U.S. SMI Core Release Note – May 2022

https://www.standardmediaindex.com/insights/u-s-smi-core-release-note-may-2022/

Companies Featured: Standard Media Index (SMI)


Digital and Out-of-Home continued to post the largest percent spend increase vs. 2021. Upward Digital momentum continued, with online channels representing a 56% share of dollars, after newly surpassing Television in the same period last year. (i.e., Apr – May 2021)

Click to read the full release note on SMI’s blog post.