Posted on: July 20, 2022

SMI’s 4-part series on Recession Planning for Advertising Industry

https://www.standardmediaindex.com/insights/recession-planning-part-1-what-a-broad-recession-would-mean-for-the-ad-industry/

Companies Featured: Standard Media Index (SMI)

Standard Media Index, the leading source of intelligence on advertising spending and pricing, has published a four-part blog series on Recession Planning advice for the Ad Industry.

Part 1: What a broad recession would mean for the ad industry
Part 2: One thing to expect from a recession: restacking of the media mix
Part 3: Publishers, diversify your mix before the economy does it for you
Part 4: Brands, know your fundamentals and keep goals flexible

Click to read the 4-part series on SMI’s blog post.