Companies Featured: Beeswax and Central Control

This is a YouTube video of a webinar where industry experts Ari Paparo (CEO, Beeswax) and Rick Bruner (CEO, Central Control) give an educational overview of digital attribution and experimentation techniques. This webinar starts with the basics of attribution and multitouch attribution (MTA), then delve into more complex topics such as the challenges presented by cookie instability, channel complexity and more, along with a dive into the new trend of incrementality and the breakthrough “ghost ads” methodology.