Standard Media Index: Anglo Market Intelligence 2020

This new report from Standard Media Index (SMI) is made available exclusively to Research Wonks as part of SMI’s sponsorship of our community in March, 2021.

The “Anglo Market Review” looks at major trends in advertising spending across seven major media channels, for all of 2020, in five English-speaking markets: USA, Canada, UK, New Zealand and Australia.

Key findings include an overall 8% decline in ad spending in those markets for the year compared to 2019, along with a November rebound, digital outspending TV by 9%, US ad market improvement through the second half of 2020, with Restaurants and Auto resuming spending by the end of the year.

The Research Wonks thanks our March sponsor Standard Media Index for this excellent exclusive content. We are happy to make it here for our members and web visitors at large.