Must watch list – Walking a Fine Line: Brand Messaging During the Crisis
From ResearchWonk Steven Millman, SVP, Global Research & Operations at Dynata, a webinar on the topic of the moment…the constantly shifting rules for brand messaging.
The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising.
In this rapidly evolving environment, brands and marketers will need to balance the desire to reach consumers with being mindful of our New Normal lifestyles.