How have leading marketers and forecasters responded to these challenges? What techniques are being used to take account of disruptions, recalibrate baselines and measure incremental lifts resulting from marketing efforts? How can risk be managed amidst so much fundamental change? How can scenario planning improve agility? At ARF’s FORECASTING 2022 event on July 12, forecasting, modeling and brand experts will share frameworks and strategies for you to consider as you plan ahead.