Measurement is taking on a starring role in businesses and organizations and with it, the roles of measurement professionals are expanding. The 2022 ANA Measurement and Accountability Conference, presented by Facebook, places measurement center stage, showcasing the benefits of measurement and the value it provides to all the “actors” across an organization. This conference will feature some of the best and brightest measurement, research, and analytics minds in the industry, who will share the techniques they rely on every day to increase performance and drive business growth.