Wonks discussions – First half of June, 2020
Discussion of whether the political market research world learned anything from 2016 predictions Use of various providers to compliment or improve on US census data for population and demographic profiles Active discussion of steps list members can take to identify diversity in suppliers, with suggestions offered. The parallel issue of minority recruitment into the industry […]
Wonks discussions – Second half of May
What will office work look like for Wonks members and their organizations? Request for information about a vendor who was able to track purchases via warranty information Longer thread on asking employment questions during the pandemic Request for information about vendors able to connect TV viewing with what they’re posting about the shows on social […]
Must watch list – Walking a Fine Line: Brand Messaging During the Crisis
From ResearchWonk Steven Millman, SVP, Global Research & Operations at Dynata, a webinar on the topic of the moment…the constantly shifting rules for brand messaging. The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. […]
AI, Machine Learning and Attribution: Practical Application in Marketing at IAG
EDITOR’S CHOICE A Research Wonks semi-exclusive, this deck is from a major brand advertiser, IAG, sharing powerful insights on how uplift modeling, with experiments, delivers greater confidence in what is working in their ad mix than propensity modeling with traditional observational methods. Willem Paling, PhD, Director, Customer & Growth Analytics at IAG, is the author […]
Wonks discussions – First half of May 2020
Spend pacing in display ad exchanges. Job postings Attribution best practices County level COVID19 data Author posting of article on the TV measurement landscape Existing conditions in failure of early retail bankruptcies attributed to COVID19 Author posting of article analyzing impact of social distancing Request for information on data source for Hispanic audience segments in […]
Wonks discussions – Second half of April 2020
Request for information on HSN/QVC revenue by U.S. markets Discussion of methodology in quantitatively understanding ‘table stakes’ vs ‘delighter’ in new product feature analysis Report share – US national Coronavirus survey Author’s post of opportunity for podcast panelists on topics related to how the insights and analytics industry is navigating the issues related to COVID19 […]
Wonks discussions – First half of April 2020
Request for information on the share of outstream video Request for sources of direct response agency list (U.S.) Various posts related to research about the COVID19 outbreak Request for contacts at several video measurement vendors Discussion of eBay’s use of search ads, in context of research from economist Steve Tadelis Shared resource: list of small […]