Description of Services

“Ad experiments done right, made easy.”

Central Control, Inc., delivers software and services designed to make it easy for advertisers to regularly practice scientifically rigorous experiments for ROI analysis and optimization. Turnkey incrementality measurement, because correlation is not causation, and to measure what’s really working requires experiments.

Tools include modules for experiment design and planning, analytics and reporting, and various modes of experiment execution.

Media supported includes TV (linear addressable), OTT, YouTube, paid search, paid social (Facebook) and more.

Service Category(ies)

• Randomized controlled trials (RCT) for advertising
• Experiment Design
• Analytics and Reporting
• Geo Tests (Zips)
• TV RCT (addressable linear and OTT)
• Cross-Media Experiments