Consumers are understandably asking questions about how their data is being used and this is motivating regulators, platforms, and the ecosystem at large to evolve business and marketing practices. Privacy does not need to come at the expense of personalized experiences and marketing performance. But understanding the impact of these changes and how to navigate them is not straightforward. Join the ARF and a coalition of academics, measurement practitioners, and industry experts as we share a framework to make the implications of privacy-related ecosystem changes more tangible.