Companies Featured: Tattoos, Not Brands Inc

Whether you’re a budding entrepreneur, an established small business, a social media influencer, a marketer at a large corporation—or somewhere in-between—the idea of being a “brand“ is considered essential to the development of a solid marketing strategy. But what if it’s not? In Tattoos, Not Brands: An Entrepreneur’s Guide to Smart Marketing and Business Building, media innovator Clint White turns branding on its head. He shows how his flexible “tattoo” approach to consumer engagement is a better choice for most business and organizations. Unlike market-driven brands, tattoos are mission driven. They’re personal, relatable, and nimble enough to evolve with consumer