Founded in 2005 by Rick Bruner, Research Wonks is a private forum for professionals in advertising research and analytics. The group hosts thoughtful, candid discussion on a members-only email list. Membership is free but limited to qualified individuals from brands, agencies, media companies, and research organizations.

Since 2019, Stefan Tornquist has served as president and co-moderator.

Confidentiality is a core principle: what’s said on the Wonks stays on the Wonks.