Get an insider’s look at how your peers have evolved their buying strategies, shifted their investment priorities and overhauled their video ad infrastructure – in order to seize business advantage from the 2021 innovation that is rapidly transforming what we used to call “execution” or “media buying”. See real-world brand examples of how an audience-first TV buying approach drove business results on performance metrics such as boosted website traffic, surges in store traffic, spikes in incremental awareness, and impacting new customers.