Written by
May 29, 2022

Wonks discussions – May, 2022

Happy Memorial Day Weekend!

This month was on fire with trending topics and insightful discussions! In addition, we have eleven job openings, a new Whitepaper and an upcoming Book Club you don’t want to miss.

Topics ranging from data fusion and the future of AI, here is a summary of some key topics members are talking about:

LinkedIn Posts and Updates:

Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/

Messages from Rick Bruner:

New Whitepaper: SMI Monthly Update: Core Release April 2022

New Event: The ARF: ARF Women in Analytics: Best Practices in Thought Leadership

Job Openings (11)

  • EM Marketing (Undisclosed Client) – Head of Research and Competitive Intelligence
  • Circle Financial (3) Market Research positions
  • Illuminas (4) – Senior Leader of Marketing Sciences and Methodology, Leader of Qualitative Research, Market Research Associate, & Market Research Manager
  • Material- qualitative researchers and strategists
  • National CineMedia (NCM) – Account Dir-Client Partnerships Sales (Remote)

Discussions, Updates, & Inquiries: 

  • 2 ResearchOps Contractor positions
  • Issues with SurveyMonkey 
  • A discussion on data fusion, and the fusions apparent in the world of media measurement today
  • Contact at IRI
  • Contact at IPG Media Labs
  • A discussion on a field subcontractors not delivering and wondering about contractual obligations
  • The future of AI and Dynata.
  • Best practice for equalizing currencies in annual summary comparisons
  • Someone to help solve video instability & guiding the team 
  • Someone to help manage incentives for a customer survey for a client  
  • 2020 Undercount for U.S. Census press release

Recommendation for: 

  • Sources of detail competitive digital ad spend
  • Finding data on response rates after seeing a QR code on LinearTV
  • A Brand Dashboard– that can help you see data on their brand and competitors
  • A research company with experience in the B2B world, specifically in the APAC region. 
  • A biometrics research firm
  • Specialty-focused tech decision maker panels who sell sample direct to enterprise
  • A bilingual UAE based qualitative researcher
  • Executive recruiters for executive/leadership positions at media companies

Don’t Miss our Podcast!

Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE know what you think!

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Let’s keep the conversations going! #Wonks #WonksDiscussions

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