Happy Memorial Day Weekend!
This month was on fire with trending topics and insightful discussions! In addition, we have eleven job openings, a new Whitepaper and an upcoming Book Club you don’t want to miss.
Topics ranging from data fusion and the future of AI, here is a summary of some key topics members are talking about:
LinkedIn Posts and Updates:
Follow our LinkedIn page for updates, episode announcements, and more lively discussions. https://www.linkedin.com/company/researchwonks/
Messages from Rick Bruner:
- Upfronts pricing trends and 4-part strategic series from Standard Media Index
- Best practice for equalizing currencies in annual summary comparisons
- SMI Book Club 2: “How Brands Grow”
New Whitepaper: SMI Monthly Update: Core Release April 2022
New Event: The ARF: ARF Women in Analytics: Best Practices in Thought Leadership
Job Openings (11)
- EM Marketing (Undisclosed Client) – Head of Research and Competitive Intelligence
- Circle Financial (3) Market Research positions
- Illuminas (4) – Senior Leader of Marketing Sciences and Methodology, Leader of Qualitative Research, Market Research Associate, & Market Research Manager
- Material- qualitative researchers and strategists
- National CineMedia (NCM) – Account Dir-Client Partnerships Sales (Remote)
Discussions, Updates, & Inquiries:
- 2 ResearchOps Contractor positions
- Issues with SurveyMonkey
- A discussion on data fusion, and the fusions apparent in the world of media measurement today
- Contact at IRI
- Contact at IPG Media Labs
- A discussion on a field subcontractors not delivering and wondering about contractual obligations
- The future of AI and Dynata.
- Best practice for equalizing currencies in annual summary comparisons
- Someone to help solve video instability & guiding the team
- Someone to help manage incentives for a customer survey for a client
- 2020 Undercount for U.S. Census press release
Recommendation for:
- Sources of detail competitive digital ad spend
- Finding data on response rates after seeing a QR code on LinearTV
- A Brand Dashboard– that can help you see data on their brand and competitors
- A research company with experience in the B2B world, specifically in the APAC region.
- A biometrics research firm
- Specialty-focused tech decision maker panels who sell sample direct to enterprise
- A bilingual UAE based qualitative researcher
- Executive recruiters for executive/leadership positions at media companies
Don’t Miss our Podcast!
Episode 4 of “Measured Response: The Half Hour That’s Not Wasted” is here! Here we discuss the changes in brand strategies, tactics, and measurement mechanisms during the Great Transformation of advertising targeting and measurement. https://lnkd.in/ecVDu2GE know what you think!
Follow us on Social Media:
Let’s keep the conversations going! #Wonks #WonksDiscussions